Nicolas IscherArt Director
& AI Visual Creator
FRDEEN

Parmigiani Fleurier — Editorial design and advertising | Nicolas Ischer

BROADCASTING IDEAS.ART DIRECTION × ARTIFICIAL INTELLIGENCE
Television in its setting
CH 01My Little One
SET 01 / 52After the party
CHANGE SETTING
ON AIR 01 / 33My Little OneVideo · Artificial Intelligence
EXPLORE THE PROJECTS
01 — SELECTED WORKS

Selected works

ART DIRECTIONCAMPAIGNS, BRANDING, FILMS AND GENERATIVE WORLDS.

BEAR?! — image 1BEAR?! — image 2BEAR?! — image 3BEAR?! — image 4BEAR?! — image 5BEAR?! — image 6BEAR?! — image 7BEAR?! — image 8BEAR?! — image 9BEAR?! — image 10

BEAR?!

A heist takes an absurd turn.

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Appenzeller poster: three men in traditional dress seen from behind, facing the mountains.Appenzeller poster in a park, with three characters making a shushing gesture.“Appenzeller trägt Rot” poster on a station platform.Appenzeller social posts featuring a character and cheese graters.Appenzeller fondue poster with three men jumping in an Alpine landscape.Appenzeller bus shelter poster: a man in a red waistcoat with a finger to his lips.

Appenzeller

A secret full of character.

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8th Continent Forum visual combining a glowing circular logo, speakers and audience.8th Continent Forum welcome screen mounted on a yellow timber structure.8th Continent Forum welcome totem made of pink and black cubes.8th Continent Forum schedule displayed on two smartphones.Pink and black 8th Continent Forum flags outside the venue.Group discussion around red seating at the 8th Continent Forum.White 8th Continent Forum logo printed on the back of a black top.

The 8th Continent Forum

Space opens up the conversation.

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Couture Glaciale — image 1Couture Glaciale — image 2Couture Glaciale — image 3Couture Glaciale — image 4Couture Glaciale — image 5Couture Glaciale — image 6

Couture Glaciale

Fashion meets the ice.

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Guarda Val collage combining a figure facing the mountains with sparks from a fire.Guarda Val envelopes with a red wood-inspired pattern.Snow-covered peaks wrapped in pink mist from the Guarda Val visual identity.Guarda Val “Limitless” poster on a brick wall, featuring a mountain collage.Red and black Guarda Val pattern paired with a photograph of a snowy mountain.Guarda Val “Limitless” website shown on a tablet and smartphone.

Guarda Val

The alpine experience, without limits.

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My Little One — image 1My Little One — image 2My Little One — image 3My Little One — image 4My Little One — image 5My Little One — image 6

My Little One

Intimacy meets the strange.

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PostFinance film still: a man using his phone on a station platform.Glowing blue fingerprint on a black background for PostFinance.Tower of colourful forms and a glowing grid from the PostFinance film.Tunnel of multicoloured glowing frames in the PostFinance film.PostFinance “Banking fingerleicht” pages displayed on three smartphones.

PostFinance

It all starts with a gesture.

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Landscape “Open Up!” poster for Digital Festival Zürich 2020.Digital Festival Zürich 2018 “Optimism” poster with an illustrated light bulb and orange shapes.Digital Festival 2021 “Make it personal” poster against a glowing blue background.Landscape “Ready for anything” visual with digital forms and yellow lettering.Digital Festival “Open Bar” area beneath glowing purple spheres.Digital Festival tote bag with “Get it done” lettering.

Digital Festival

The digital world comes alive.

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Agrifuture — image 1Agrifuture — image 2Agrifuture — image 3Agrifuture — image 4Agrifuture — image 5Agrifuture — image 6

Agrifuture

Fields become a runway.

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Three Ricardo “Das neue Neu” posters combining portraits, second-hand objects and orange lettering.Landscape Ricardo “Das neue Neu ist 100% du” poster with a woman’s portrait.Ricardo poster with two women carrying a pink hand-shaped chair.Ricardo “Das neue Neu” poster with two helmeted people on a bicycle.

Ricardo

Secondhand, newfound desire.

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Black and white Luwasa business cards on a leaf covered in water droplets.Luwasa postcards featuring plants and green interiors.Luwasa stationery with large green and black outlined letters.Luwasa brochure with a plant-filled cover and bright green edge.

Luwasa

An identity rooted in plants.

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Bell 150th anniversary film: an outdoor evening party beneath string lights.Bell 150th anniversary film: a period street scene outside the “S. Bell” butcher’s shop.Bell BBQ film: a cook at a grill surrounded by tall flames.Bell BBQ film: close-up of several burgers being assembled.“La vie est Bell” poster with a sausage shaped like a smile against black.Bell anniversary film: a woman and a child beside a garden buffet.

Bell

A taste of shared moments.

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Sacred Silhouettes — image 1Sacred Silhouettes — image 2Sacred Silhouettes — image 3Sacred Silhouettes — image 4Sacred Silhouettes — image 5Sacred Silhouettes — image 6

Sacred Silhouettes

Silhouettes in sacred spaces.

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Appenzellerin cheese and pink packaging against a pink background.Appenzellerin “Ganz anders” poster with a woman in traditional dress in front of the mountains.Appenzellerin “Vraiment différent” poster featuring the pink packaging.Landscape Appenzellerin poster installed in a green space.Portrait-format Appenzellerin poster in front of a timber facade.

Appenzellerin

Alpine tradition turns pink.

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SBB “Sparikon” Half Fare Travelcard PLUS poster with a train at a station.SBB poster featuring a family looking out of a train window.SBB leisure travel poster with a couple around an outdoor fire.Portrait-format SBB “Sparikon” poster in a city advertising frame.SBB “Sparikon” station promotion with a team dressed in red.SBB Half Fare Travelcard PLUS mobile pages on two smartphones.

SBB CFF FFS

The joy of travelling by train.

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Poolside Reverie — image 1Poolside Reverie — image 2Poolside Reverie — image 3Poolside Reverie — image 4Poolside Reverie — image 5Poolside Reverie — image 6

Poolside Reverie

Fashion goes with the flow.

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FOPH organ donation campaign: an instant camera printing a photo marked “Ja”.French-language FOPH organ donation poster with a woman and sticky notes.Organ donation campaign portrait with “Sì” written on closed eyelids.Organ donation campaign banner: two people beside a car with a heart made of sticky notes.German-language FOPH poster with an organ donation note on a fridge.Behind-the-scenes photographs and a FOPH campaign poster in a barn setting.

BAG — OFSP

Talking about organ donation.

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Bitcoin Suisse “Outlook 2025” cover with white illustrations on black against a red backdrop.Bitcoin Suisse campaign across barriers and screens in an airport hall.Bitcoin Suisse “Crypto Wealth Management Report” cover featuring a lake landscape.Bitcoin Suisse mobile custody page featuring a red vault.Detail of the “Crypto Wealth Management Report” cover with white and red lettering.

Bitcoin Suisse

Crypto finds its identity.

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BWPOSTERS — image 1BWPOSTERS — image 2BWPOSTERS — image 3BWPOSTERS — image 4BWPOSTERS — image 5BWPOSTERS — image 6

BWPOSTERS

Black and white speaks out.

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Gas Fashion — image 1Gas Fashion — image 2Gas Fashion — image 3Gas Fashion — image 4Gas Fashion — image 5Gas Fashion — image 6

Gas Fashion

Fashion makes a midnight stop.

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CONCORDIA “Du bist stark” poster with a newborn baby and an orange glow.CONCORDIA “Du bist stark” poster with a portrait of a woman with curly hair.CONCORDIA poster with a woman wearing a white headscarf.Outdoor CONCORDIA poster with a profile portrait and an orange glow.

CONCORDIA

The strength behind every journey.

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Parmigiani Fleurier binder and documents with a gold cover and watch mechanism drawings.Parmigiani Fleurier catalogue spreads featuring watches, close-ups and workshop views.Portrait-format Parmigiani Fleurier poster with a close-up of a blue watch.Printed sheets from the Parmigiani Fleurier watch catalogue being checked.Large Parmigiani Fleurier poster featuring a black watch in an airport hall.

Parmigiani Fleurier

Precision in the spotlight.

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Solar Eclipse — image 1Solar Eclipse — image 2Solar Eclipse — image 3Solar Eclipse — image 4Solar Eclipse — image 5Solar Eclipse — image 6

Solar Eclipse

Fashion in a different light.

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Open SICPA brochure with a shell spiral, engraving and Cyrillic headline.Blue and gold iridescent droplet from the SICPA visual identity.SICPA brochure covers combining banknote details and blue title panels.Detail of a dragon engraved in red and orange in a SICPA composition.Close-up of a SICPA cover with banknote texture and magenta lettering.Overview of pages from the SICPA visual identity guidelines.

SICPA

Trust takes shape.

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DAR-VIDA diptych with a child and a sportsman against pink and yellow backgrounds.DAR-VIDA “Chasch ha. Muesch aber nid.” visual in front of a shoe collection.Multilingual DAR-VIDA Rustico promotional adverts on a pink background.DAR-VIDA “Muesch ha” poster with a sportsman wearing several accessories on his head.DAR-VIDA “Muesch ha” visual with a dog on a skateboard.DAR-VIDA “Alles, was du brauchst” visual with a brown jacket and small green handbag.

DAR-VIDA

Everyday moments, simple essentials.

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Interpretation — image 1Interpretation — image 2Interpretation — image 3Interpretation — image 4Interpretation — image 5Interpretation — image 6

Interpretation

When symbols turn to violence.

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Amusement Park — image 1Amusement Park — image 2Amusement Park — image 3Amusement Park — image 4Amusement Park — image 5Amusement Park — image 6

Amusement Park

Fashion rediscovers childhood.

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Celsion Bank website mockup on an iMac, with an office facing a mountain landscape.Four Celsion Bank factsheets covering trading, custody, staking and digital banking.Celsion Bank trading page mockup on a laptop.Celsion Bank mobile staking page mockup with a person in a bright corridor.Celsion Bank custody page mockup on a tablet, with a mountain view.Translucent blue Celsion Bank illustrations: padlock, coins, safe, chart and magnifying glass.

Celsion Bank

A face for digital banking.

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Valais / Wallis “Life-work-balance” visual with a football pitch in the mountains.Valais / Wallis poster with apricots and the line “Ins Herz gemeisselt”.Valais / Wallis “Winter ohne Grenzen” poster with a snowboarder in powder snow.Valais / Wallis raclette poster on a station platform.

Valais / Wallis

Experience the Valais to the fullest.

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YOG DNA identity overlaid on a Youth Olympic Games basketball scene.Blue detail of the YOG DNA brand book cover and its diagonal typography.Open YOG DNA brand book with a diagonal slogan and sports photographs.YOG DNA brand book spreads showing colour, typography and photography.

Youth Olympic Games DNA

One generation, one Olympic spirit.

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02 — ABOUT

A human intention.
Infinite possibilities.

As a Swiss art director, I work with brands in French-speaking Switzerland and remotely. I create , campaigns and films that tell a . From concept to final images, I develop a vision and ensure its consistency across every medium. Artificial intelligence is one of the tools I explore to open up new , with the same commitment: a point of view, an emotion, an identity.

Every project begins with a conversation and an idea to develop. I then find the visual language that feels right for it, through images, movement and details.

Nicolas IscherAll projects ↗︎
PROJECT 22 / 30

Parmigiani Fleurier

Branding / Video

Image-making and editorial work centred on watchmaking precision. Watches, materials and manufacturing details find their place in restrained, considered compositions.

From catalogue to outdoor advertising, the layout guides the eye and leaves space for the product. The film extends this relationship with craftsmanship and time.

Parmigiani Fleurier binder and documents with a gold cover and watch mechanism drawings.

Parmigiani Fleurier — The film

The detail in its right place

Give the eye time.

Print allows different distances from the watch. An overall view introduces the piece; a close crop reveals a surface, a mechanism or a manufacturing gesture. Space around the images lets their differences emerge. The catalogue becomes a journey between the finished object and the attention given to each of its details.

Parmigiani Fleurier catalogue spreads featuring watches, close-ups and workshop views.
Parmigiani Fleurier “La Maison” composition with hands working on a watch mechanism.
Printed sheets from the Parmigiani Fleurier watch catalogue being checked.

The precision of a system

Create a frame for the object.

The signature, typography and placement of photography establish a stable frame. Advertisements can vary the models and viewpoints while retaining a visible connection. The restrained composition lets the watch’s materials and proportions come forward. The guidelines extend that logic by organising the relationship between image, text and brand.

Parmigiani Fleurier watch against white with the line “If there had to be only one”.
Three Parmigiani Fleurier adverts combining watch details and white panels.
Overview of Parmigiani Fleurier guidelines for advertising layouts.

From page to city

Enlarge without losing precision.

On a billboard, a watch detail can become monumental. Dark backgrounds and reflections sculpt the watch, while the signature remains clearly placed. Few elements allow the composition to work at a distance. The same care for light connects these large formats with catalogue pages and films, where time offers another way to explore the object.

Portrait-format Parmigiani Fleurier poster with a close-up of a blue watch.
Large Parmigiani Fleurier poster featuring a black watch in an airport hall.
Parmigiani Fleurier bus shelter poster with a close-up of a watch mechanism.

Parmigiani Fleurier — Films & variations

NEXT PROJECTSolar Eclipse ↗︎